To maximize scent throw and ensure a clean, even burn for the life of a candle, it is important to burn it properly from the onset. The first lighting of your candle creates the memory burn, and determines the size of the wax pool that will develop during future burns.
If burned for too short a period, tunneling (a hole down the center of the candle) will occur. To avoid this, you must allow the wax surface to completely liquefy before extinguishing. Your HOUSE OF WIX candle should be burned approximately 2 – 2.5 hours on the first burn and every burn thereafter. If there is still a small amount of wax residue clinging to the edge of the jar, don't be concerned. This wax will melt as the candle burns further down the jar during future burns.